Thank you for your interest in writing for SELF. We’re always looking for new writers to work with and want to make the pitching process as clear and straightforward as possible. Before you promote us, please take a few minutes to read the following recommendations and guidelines.
Go to:
We look forward to hearing from you (and hope to work with you)!
About the self
SELF is a service-based health and wellness brand. Our goal is to help people take care of themselves, their loved ones and their communities. We take pride in publishing trustworthy content that embodies our core brand values of inclusivity, accuracy, independence, and empathy.
To learn more about our brand, including our leadership team, editorial standards and practices, social channels, and newsletters, head to our website “About Self” page here.
What a pitch
Since SELF is a health and wellness brand, we look for stories that explore personal, community or public health, ideally with an element of service. When pitching us a story, you need to be able to answer the question: How is this useful to the reader?
Before you promote us, please search the site and our social channels to get a sense of our brand style and philosophy (and also to make sure you’re not promoting something we’ve just covered). Our core sectors and focus areas include: health (news, trends, health conditions, mental health, sexual and reproductive health and sleep); Fitness (workout trends, tips & tutorials, gear, women’s sports); food (Nutrition directions, tips); love (sex and relationships of all kinds, including platonic, familial, and romantic); and life (Motherhood, money, work, culture).
Here are some of the types of stories we’re looking for from freelancers now:
Reported service
We focus almost exclusively on service journalism, stories that give people the information they need in order to take action. We typically look for reported articles based on research and expert insights. Think about tips, advice, guidance and explanations that people can act on. It is not enough for a story to simply explain why something is the way it is; It should also help people understand what they can do with this information and how to apply it in their own lives in a practical sense. A good service story should tell the reader: Do this, and here’s why.
