In 2020, he launched tech entrepreneur Matt Dickinson Mindfulness.com With teacher Millie O’Brien. Together they envisioned a practical, accessible resource that could empower people to achieve their fullest potential through the transformative power of mindfulness.
For six years, the Mindness app and website has been a global hub where beginners, experienced practitioners, and everyone in between can access thousands of practices, meditations, talks, courses, playlists, nature soundscapes, and more.
In 2023, here we are Mindful.org Join Mindfulness. As our community knows, we have 15 years of evidence-based editorial content reaching millions of readers globally with over 4,000 articles, a 12-minute meditation podcast, expert-led courses, an annual print magazine, and New application. We have been the definitive English language resource for practitioners, clinicians, teachers and researchers since 2009.
We realize that we are nurturing a thousands-year-old legacy, using the latest technological tools, and we take responsibility and opportunity seriously.
Together, Mindness x Mindful brings what few other organizations bring: the latest technological advances combined with human-centered mindfulness resources backed by science. Our apps are cutting-edge and aim to make access to mental training seamless, fast, beautiful and personal. we also We believe that authentic human connection is at the core of mindfulness practice, so we partner with globally respected writers, teachers, researchers, and thought leaders to bring you articles, Guided meditationsLectures, courses and events brimming with human compassion, wisdom and creativity.
We realize that we are nurturing a thousands-year-old legacy, using the latest technological tools, and we take responsibility and opportunity seriously.
New chapter
On May 25, 2026, we received Joseph Russell As our new CEO.
Russell has more than 15 years of experience building, scaling, and leading digital products and mobile technology companies. As co-founder and CEO of DreamWalk, one of Australia’s best-known app development companies, he has helped hundreds of brands and companies – from Coca-Cola to The Secret – design and launch successful digital experiences. Throughout its tenure, DreamWalk produced dozens of chart-topping mobile applications before being acquired by multinational advertising group Wellcom in 2012. The brand was then reacquired by Russell and it was relaunched under his leadership in 2017.
Russell has been featured by Today’s Show Project Australian Lifehackerand Executive styleand has written extensively on digital product strategy for Smart Company, B&T Weekly, and Inside small business. He has also served as a mentor and advisor to social impact startups through YGAP.
“We are living through a period of extraordinary uncertainty. Research on what mindfulness does for human resilience – our ability to respond rather than react – has never been more important.” — Joe Russell, new CEO of Mindness United
As our new CEO, he joins Mindness United at a pivotal moment for both the company and the broader mindfulness industry.
Russell is frank about why the timing makes sense: “We are living through a period of extraordinary uncertainty. Research on what mindfulness does for human resilience—that is, our ability to respond rather than react—has never been more important.”
“Mindful.org has spent 15 years earning the trust of readers, researchers and practitioners,” Russell added. “When you combine that with an app guided by educators who helped build the clinical system, The science of mindfulness-This is really rare. My mission is to combine these two things and do justice to the groundbreaking products and legacy that this team has built.
Matt Dickinson has faithfully led MU’s work for six years, and we are grateful for his vision and dedication. Commenting on this transformation and why he chose Joe to continue MU’s work as our new CEO, he said: “Joe brings exactly the skill set this company needs at this moment – deep experience in mobile products and digital growth, a true understanding of what it takes to engage an audience, and a personal connection to the mission. We are thrilled to welcome him to the team and excited to see what he builds.”
Joe also recognizes that joining Mindness United represents a rare opportunity to make real, lasting change for millions of people hungry for more clarity, calm, wisdom, and connection in a world that often feels fragmented and maddening.
“Mindfulness is not a healthy trend,” he says. “These practices have been around for thousands of years. The science is real, the teachers are world-class, and the need for them is greater than ever.”
He says his job is to make sure this platform reaches everyone who needs it.
As the leaders, organizers, developers, designers, creatives, and editors who make up the Mindness x Mindful team, we’re behind it, and we can’t wait to see what’s next.
